Shopping Research

Key Highlights ChatGPT introduces shopping research for personalized product discovery The feature is available on mobile and web for logged-in users on Free, Go, Plus, and Pro plans Shopping research uses a version of GPT-5 mini trained with reinforcement learning for accurate product information This move reflects broader industry trends towards personalized shopping experiences. With the rise of e-commerce, consumers are overwhelmed by countless options, making it difficult to find the right products. ChatGPT’s shopping research aims to address this issue by providing a tailored guide to help users make informed purchasing decisions. The feature is particularly useful during the holiday season, where finding the perfect gift can be a daunting task. ...