The music industry has received a significant boost from YouTube, with the platform paying out over $8 billion to the industry in the 12 months between July 2024 and July 2025. This milestone, announced by YouTube’s Global Head of Music, Lyor Cohen, demonstrates the effectiveness of the company’s twin-engine revenue model, which combines ads and subscriptions. As Cohen stated, “Today’s $8 billion payout is a testament to the fact that the twin engine of ads and subscriptions is firing on all cylinders.”
This move reflects broader industry trends, where streaming services are becoming increasingly important for the music industry’s revenue. With over 125 million Music and Premium subscribers globally, YouTube is well-positioned to continue driving growth in the industry. The company’s ability to pay out significant amounts to the music industry is a testament to its commitment to supporting artists, songwriters, and publishers.
In comparison, Spotify announced earlier this year that it paid out $10 billion to the music industry in 2024. While YouTube’s payout is lower, its growth is notable, with a $2 billion increase in annual music industry payout since 2022. The company’s expansion into new markets and its support for 80 languages have contributed to its success.
As the music industry continues to evolve, YouTube’s role in supporting artists and driving growth will be crucial. With its twin-engine revenue model and large user base, the platform is well-positioned to continue paying out significant amounts to the music industry. As Cohen noted, “This number is not an endpoint; it represents meaningful, sustained progress in our journey to build a long-term home for every artist, songwriter, and publisher on the global stage.”
Source: Official Link