Amazon Unveils Bazaar App
Amazon Bazaar: Amazon’s Strategic Entry into Low-Cost E-Commerce Industry Positioning: Amazon Bazaar represents a strategic move to compete with popular Chinese shopping apps like Temu, Shein, and TikTok Shop in the affordable e-commerce segment Target Market: Aims to capture younger users and budget-conscious consumers with hundreds of thousands of affordable products Product Range & Pricing: Offers fashion, home goods, and lifestyle items, with most products priced under $10 Interactive Features: Includes social lucky draws and promotions to engage customers and drive sales ...