OpenAI ChatGPT Go and Advertising Announcement

OpenAI Finally Crosses the Rubicon: Ads Are Coming to ChatGPT

Well, it finally happened. After months of speculation, denials, and what can only be described as corporate tap-dancing around the subject, OpenAI has confirmed what many suspected was inevitable: advertisements are coming to ChatGPT. The announcement, made on January 16, 2026, also brought some good news — a new budget-friendly subscription tier called ChatGPT Go is now available worldwide for just $8 per month. Let’s unpack what this means for the 800 million people who use ChatGPT every week, and why this might be the most significant pivot in OpenAI’s relatively short but incredibly eventful history. ...

January 23, 2026 · 8 min · TechLife