The music streaming landscape is undergoing a significant shift with the integration of artificial intelligence (AI) in music discovery. Amazon is at the forefront of this trend, and its latest move reflects the broader industry push towards more intuitive and personalized music experiences. The company’s AI-powered assistant, Alexa Plus, is now rolling out on the Amazon Music app, starting today, for users with early access.
This development is a natural extension of Amazon’s efforts to enhance its music streaming services. By leveraging the capabilities of Alexa Plus, users can engage in conversation-based music discovery, making it easier to find new songs and create personalized playlists. As Amazon puts it, Alexa Plus “transforms the way we discover music by offering a more intuitive, conversation-based approach, turning what used to be a basic search function into an interactive discussion guided by your own curiosity.” For instance, if you can’t remember the name of a song, you can simply ask Alexa Plus, and it will help you identify the track.
...