As the social media landscape continues to evolve, Meta is pushing the boundaries of creative expression on Instagram. The company’s latest move involves integrating its AI-powered photo and video editing tools directly into Instagram Stories. This development reflects the growing importance of AI-driven content creation and editing capabilities in the social media ecosystem.
By introducing text-based prompts in Instagram Stories, Meta is making its AI editing features more accessible to users. The “Restyle” menu, located at the top of Instagram Stories, allows users to enter text prompts to add, remove, or change elements in their photos and videos. For instance, users can ask Meta’s AI to change their hair color, add a crown, or insert a sunset background. This functionality is a significant step forward from the company’s previous AI-powered image editing capabilities, which were limited to interactions with the Meta AI chatbot.
The new features also include preset effects that can alter users’ outfits or change the style of their images. Users can add items like sunglasses or a biker jacket, or apply a watercolor effect to their photos. For videos, Meta’s AI can add snow or flames, giving users a wide range of creative possibilities. However, it’s essential to note that using Meta’s AI on Instagram means accepting the company’s AI Terms of Service, which allow for the analysis of users’ media and facial features.
This move is part of Meta’s broader efforts to stay competitive in the market. The company has been actively testing and introducing new AI-powered features, such as the “Write with Meta AI” prompt, which helps users come up with clever comments for posts. Additionally, Meta recently launched a new AI-generated video feed called “Vibes” in the Meta AI app, which has seen a significant increase in daily active users. As of October 17, the app’s daily active users on iOS and Android reached 2.7 million, up from 775,000 four weeks ago.
As Meta continues to expand its AI capabilities, the company is also addressing concerns around parental control. Earlier this month, Meta announced the introduction of new parental control features that enable parents to disable chats with AI characters and monitor the topics their teenagers are discussing with the Meta AI chatbot. This move demonstrates the company’s commitment to responsible AI development and deployment.
Source: Official Link