Key Highlights
- Apple and ISSEY MIYAKE collaborate on iPhone Pocket, a wearable carrier for iPhone
- iPhone Pocket features a singular 3D-knitted construction, available in two strap designs and multiple colors
- Available at select Apple Store locations and on apple.com, starting Friday, November 14
This move reflects broader industry trends towards sustainable fashion and wearable technology. The partnership between Apple and ISSEY MIYAKE brings together two leaders in their respective fields, combining innovative design with cutting-edge technology. iPhone Pocket is not just a fashion accessory, but a reflection of the evolving relationship between technology and everyday life.
iPhone Pocket ISSEY MIYAKE - More Info: apple.com
Introduction to iPhone Pocket
The iPhone Pocket is designed to fit any iPhone, as well as other pocketable items, making it a versatile accessory for daily use. Its understated design and playful color palette allow users to personalize their iPhone experience. With a short strap design available in eight colors and a long strap design available in three colors, users can choose the perfect match for their iPhone and personal style.
Design and Features
- The iPhone Pocket features a ribbed open structure, inspired by ISSEY MIYAKE’s iconic pleated clothing
- The 3D-knitted construction is durable and flexible, allowing it to stretch and fit various items
- Users can wear iPhone Pocket in multiple ways, including handheld, tied onto bags, or directly on the body The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use. As Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, shared, “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.'”
Availability and Pricing
iPhone Pocket will be available at select Apple Store locations and on apple.com, starting Friday, November 14. The short strap design retails at $149.95 (U.S.), while the long strap design retails at $229.95 (U.S.). Apple Specialists will be available to help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.
Conclusion
The introduction of iPhone Pocket marks a significant collaboration between Apple and ISSEY MIYAKE, bringing together fashion and technology in a unique and innovative way. With its versatile design, playful color palette, and durable construction, iPhone Pocket is set to become a must-have accessory for iPhone users. As Molly Anderson, Apple’s vice president of Industrial Design, said, “Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight.”