As the digital landscape continues to evolve, small-to-medium-sized businesses (SMBs) face increasing pressure to produce high-quality, on-brand marketing content. This move reflects broader industry trends, where 83% of marketers believe that creating engaging content is crucial for business success. However, for many SMBs, the resources required to develop such content can be a significant barrier. That’s where Pomelli, a new AI experiment from Google Labs, comes in.
Pomelli is designed to help SMBs generate scalable, on-brand social media campaigns with ease. By leveraging AI technology, Pomelli can analyze a business’s website and existing images to create a unique “Business DNA” profile. This profile includes the business’s tone of voice, custom fonts, images, and color palette, ensuring that all generated content feels authentic and consistent across channels.
The process is straightforward:
- Build your business DNA: Pomelli analyzes your website to create a tailored profile.
- Generate campaign ideas: Pomelli uses this profile to develop strategic campaign ideas.
- Edit and create high-quality assets: Pomelli produces on-brand marketing assets, which can be edited and downloaded for use across various channels.
This development is significant, as it connects to related advancements in AI-powered marketing tools. By providing SMBs with an easy-to-use platform for creating effective marketing content, Pomelli has the potential to level the playing field and enable these businesses to compete more effectively in the digital marketplace.
Pomelli is launching as a public beta experiment in the United States, Canada, Australia, and New Zealand in English, starting from Oct 28, 2025. As an early experiment, it’s an opportunity for businesses to get involved and provide feedback, ultimately shaping the future of AI-powered marketing.
Source: Official Link