Breakout, a leader in AI-driven go-to-market automation, today announced the launch of Breakout Blocks, a no-code solution designed to transform traditional static websites into interactive, AI-powered buyer journeys. The new platform enables B2B companies to deliver personalized, conversational web experiences that guide prospects through the sales funnel automatically.

According to the company, Breakout Blocks lets marketing and sales teams convert their existing websites into dynamic conversion engines without needing developers or extensive AI expertise. Users can design and deploy “blocks” — modular, intelligent components powered by Breakout’s proprietary AI — that adapt in real time to visitor behavior, intent, and stage in the buying cycle.

“Breakout Blocks is about rethinking the website as a living, adaptive experience — one that engages each visitor uniquely,” said Ben Dyer, CEO and co-founder of Breakout. “We’re moving beyond static pages and lead forms into an era of autonomous buyer journeys, where AI orchestrates engagement, education, and conversion.”

Breakout Blocks integrates directly with the company’s AI Revenue Operating System, leveraging data from CRM, marketing automation, and customer success platforms to personalize every website interaction. The system can automatically segment audiences, suggest content, recommend next steps, or trigger outreach workflows based on inferred intent — effectively turning a passive site into an intelligent digital salesperson.

Key Features

  • No-Code AI Builder: Drag-and-drop interface for deploying adaptive blocks on any webpage.
  • Real-Time Personalization: AI analyzes visitor behavior to adjust content and calls-to-action dynamically.
  • Data Integration: Syncs with HubSpot, Salesforce, and other major CRM tools to unify buyer insights.
  • Autonomous Conversion Paths: Automates qualification and handoff between marketing and sales teams.
  • Analytics Dashboard: Provides continuous learning loops for optimization.

The company says early adopters in B2B SaaS and enterprise tech sectors have reported up to 3× higher engagement rates and significant improvements in lead quality compared to static sites. Breakout aims to position Blocks as a cornerstone for next-generation AI-native GTM (Go-to-Market) infrastructure, combining marketing automation, personalization, and conversational AI into one cohesive layer.

Breakout Blocks is now generally available as part of the company’s flagship Breakout AI platform, with tiered plans for startups, growth-stage firms, and enterprise customers.

Source: BusinessWire